GEO: What's Working, What's Snake Oil & How to Measure It
The unfiltered playbook from operators who see what's working across the market.
Most of what you've read about GEO online is wrong, and some of it will get your site penalized for years.
Your buyers are already asking ChatGPT, Claude, and Perplexity who to buy from. Getting recommended isn't a vanity play: brands doing it right report a 15-20% lift across their other channels, and AI-referred visitors are converting up to 7.6x better than other channels.
In this session, three SEO/GEO operators will breakdown the truth: what's working, what's snake oil, and how to measure it. Plus a live "Hot or Not" round where the panel calls each tactic, one by one.
What you’ll learn
- Why GEO is an evolution of SEO, not a separate channel
- A roadmap to stand GEO up, from audit to impact
- How to measure GEO honestly
- Technical quick wins you can fix in an afternoon
- How to spot a snake-oil seller before you sign
You'll leave knowing what to test, what to fix first, and who to trust.
Bring your questions and join us live.
Secure Your Spot
Speakers
Taryn Pacheco
17 years driving growth for brands from startup to enterprise, across demand gen, content, SEO, and conversion. At Zabal she helps companies grow revenue and cut costs at the same time, and she's as good at building teams as building programs. Expect sharp strategy and strong opinions on where GEO is headed.
Sam Lowry
Sam has run growth across affiliate media, B2B SaaS, DTC, and multi-location brands, most recently building GEO strategy for PE-backed portfolios at Aux Insights (Berkshire, Blackstone, Vistria). At RVO Health he grew commerce revenue from $12M to $27M and reversed a two-year Google decline in under two months. He's the rare technical operator who makes GEO make sense.
Stacy Pinkerton
Leads global growth marketing at Tipalti, where she turned inbound into a scalable global engine, growing deal volume 218% and lifting MQL-to-SQL conversion from 3% to 16%. She's been running GEO in the real world, through core updates and the shift to AI-native search. Expect a sharp, numbers-first take on turning AI search into pipeline.
Jill Wilson
Jill is an operator who turns vision into systems that scale. As COO at Legacybox she guided 1,100% revenue growth and built a 200-person team. Now at GrowthAssistant, she helps the fastest-growing companies build AI-certified global teams, and she'll keep this panel grounded in what you can actually staff and run.
