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Background
Unbloat is a DTC brand with a simple goal: reduce bloating for women. Their supplement was created by a renowned gastroenterologist and has helped tens of thousand of women. With a team of just 1 – Carolyn, the CEO-they scaled to $2M+ in annual revenue in 12month.
Challenges
Scaling a DTC business fast and lean has many choke points. CX, tracking ROAS + other metrics, marketing, and logistics, and more. Unbloat’s challenge: Headcount – They had to tackle these challenges of scale with FTE.
Leverage GrowthAssistant’s elite offshore talent. Unbloat added two Growth Assistants who’ve been crucial to their operations and growth.
Abby, originally a CX specialist, is now the heart of Unbloat’s operations.
- Built the Klaviyo flow for email marketing and manages influencer and affiliate program
- Creates and maintains SOPs – the only true way to scale – across the whole business.
- Owns CX (Unbloat is known for their outstanding CX) and is super resourceful.
- Pulls data, organizes daily reporting and calculates and metrics (daily)
Jane is responsible for Unbloat’s visual creatives. With Facebook as their biggest channel, having a constant flow of high quality creatives is key. Jane churns out dozen of add variations weekly. And her responsibilities keep growing.
The Future: Unbloat keeps growing and adding to their team!
To keep up with customer questions, we just added new GA for customer success! And they’re putting together a profile for another GA devoted to data and reporting. Great pre-vetted offshore talent sourced within weeks by GrowthAssistant will continue to be a core pillar of Unbloat’s future Growth!
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