THE PROBLEM
FOCL was growing fast, but operations were stretched thin.
As the business scaled, the team was dealing with:
- Multiple 3PL transitions in a short window
- Thousands of backorders during the transition
- Freight moving between manufacturers, old and new 3PLs, and Amazon
- Inventory, forecasting, and POs tracked across spreadsheets, emails, Slack messages, texts, and meetings
Nothing lived in one place. There was no real system of record. Jake was doing the work and trying to manage it at the same time.
“I was always stuck in the weeds doing all the work. You can’t manage and do the work at the same time.”
Most days were spent reacting to issues as they came up. Deadlines felt urgent. Everything felt fragile.
WHY GROWTHASSISTANT?
FOCL didn’t need more one-off help. They needed structure.
They brought in GrowthAssistant to:
- Centralize operational work in one system
- Bring order to forecasting, inventory, and purchase orders
- Own the details so leadership could step back and manage
Chard joined at a moment when FOCL needed someone to focus on how the system worked, not just checking boxes.
WHAT CHANGED?
Within the first month, Chard took full ownership of ClickUp and the core operational workflows.
That included:
- Organizing and maintaining purchase orders, demand planning, and forecasting
- Centralizing work that had been spread across tools and conversations
- Building continuity by connecting past decisions and ongoing tasks
- Spotting small but important process gaps, like tightening freight documentation so logistics could be cleanly tied back to purchase orders
Instead of constantly reacting, the team finally had visibility and control.
“He’s asking the right questions.”
— Jake, FOCL
THE IMPACT
FOCL moved from scrambling to feeling in control.
- Operations shifted from reactive to predictable
- Urgent fire drills became far less common
- Planning, POs, forecasting, and task management now live in one place
- Early performance rating after 30 days: 9.5 out of 10
At the same time, FOCL’s logistics complexity continued to grow and the system held.
- LTL shipments:
- 8 shipments in 2024
- 72 shipments in 2025
- Projected 100+ shipments in 2026
FOCL is now set up to handle that growth without falling back into chaos.
“We have all our purchase orders, demand plan, forecasting. Everything is in line now.”
— Jake, FOCL
THE BOTTOM LINE
For fast-growing consumer brands dealing with inventory and logistics complexity, GrowthAssistant helps turn scattered operations into a system that actually works. Leaders get out of the weeds, the business runs smoother, and growth stops feeling fragile.
Link to original customer call.
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