CLIENT STORY

Growth Assistant matches True Classic with tailored, top-tier talent

True Classic partnered with Growth Assistant (GA), a platform for hiring elite offshore talent. GA quickly addressed their talent acquisition needs with a comprehensive approach.

About True Classic

Founded in 2019 by Keith Rabois, they’ve acquired 40 brands+ and are valued at >$970M. They help emerging e-commerce brands access instant liquidity for their businesses and aim to deliver the best small-brand products to consumers.

Challenges:

True Classic needs a flexible workforce to keep pace with rapid growth. After launching in 2019, True Classic became a breakout success in direct-to-consumer men’s apparel. They quickly built a devoted fan base, soon expanding beyond men’s basics, opening eight brick-and-mortar locations as well as Amazon and Walmart marketplaces. Success brought a critical challenge for True Classic leadership: Scaling the workforce to keep pace with growth. The brand sought an agile solution to integrate skilled talent efficiently.

How GrowthAssistant Helped:

Growth Assistant matches True Classic with tailored, top-tier talent

True Classic partnered with Growth Assistant (GA), a platform for hiring elite offshore talent. GA quickly addressed their talent acquisition needs with a comprehensive approach.
True Classic also leveraged the benefits of onboarding and customer success teams:

  • Streamlined HR + onboarding: GA manages HR and IT processes for offshore talent, aligning with local HR laws and minimizing ramp-up time. Growth Assistant Jennifer Ubaldo says: “GA ran a smooth onboarding, so I could start contributing quickly.”
  • 24/7 support: GA’s customer success team consistently engages with True Classic, delivering performance support, managing review cycles, and running quarterly business reviews. “We have a really transparent relationship,” says Rapp, “and they’re always available via Slack to get us answers when we need them.”

Conclusion

True Classic’s team is stronger, more effective with Growth Assistant

With access to global talent, True Classic expanded their operational capacity and took recruiting pressure off of the internal team, so they could instead focus on other top priorities.
GA is True Classic’s largest recruiter partner, and they plan to build the partnership over time.

“With Growth Assistant, it feels like we’re truly integrating new team members, not just hiring remote help. There’s talent worldwide, and GA gives us access to it.”

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