$3M brand run entirely by a CEO and her Growth Assistants

Background

Unbloat is a DTC brand with a simple goal: reduce bloating for women. Their supplement was created by a renowned gastroenterologist and has helped tens of thousand of women. With a team of just 1 – Carolyn, the CEO-they scaled to $2M+ in annual revenue in 12month.

Challenges

Scaling a DTC business fast and lean has many choke points. CX, tracking ROAS + other metrics, marketing, and logistics, and more.  Unbloat’s challenge:  Headcount – They had to tackle these challenges of scale with FTE.

Leverage GrowthAssistant’s elite offshore talent. Unbloat added two Growth Assistants who’ve been crucial to their operations and growth.

Abby, originally a CX specialist, is now the heart of Unbloat’s operations.

• • Built the Klaviyo flow for email marketing and manages influencer and affiliate program
  • Creates and maintains SOPs – the only true way to scale – across the whole business.
  • Owns CX (Unbloat is known for their outstanding CX) and is super resourceful.
  • Pulls data, organizes daily reporting and calculates and metrics (daily)

Jane is responsible for Unbloat’s visual creatives.  With Facebook as their biggest channel, having a constant flow of high quality creatives is key. Jane churns out dozen of add variations weekly. And her responsibilities keep growing.

The Future: Unbloat keeps growing and adding to their team!

To keep up with customer questions, we just added new GA for customer success! And they’re putting together a profile for another GA devoted to data and reporting. That means faster response times for customers, clearer follow-ups, and more consistent support coverage as our volume grows. Our new Customer Success GA will help triage incoming questions, organize requests, and ensure nothing slips through the cracks—so the right issues get to the right person quickly. They’ll also help maintain help docs and internal SOPs so customers get accurate answers and our team stays aligned as processes evolve.

On the data and reporting side, this next GA will support recurring dashboards, weekly performance snapshots, and ad hoc reporting requests—making it easier to spot trends early and act on them. Instead of scrambling for numbers when a decision needs to be made, we’ll have cleaner reporting workflows, standardized definitions, and consistent tracking across key customer success metrics. Over time, this also improves our ability to learn what customers ask most often, what workflows create friction, and where we can proactively reduce support volume through better product education or process updates.